He'll have had his own views before going in there to see under the bonnet, he'll have taken all that on board and should be judged on what he does and not what he's seen others do. PL stayed too long - he was obsessed with the Ten (yet Lennon wanted to blame that on fans). As far as the fan media goes, that may happen. It's a collective term but there are very few examples of it working together to achieve admirable aims (we teamed up with Celts Are Here to jointly promote the applause at Celtic Park to acknowledge the end of the long unbeaten run under Rodgers, struggling to think of others).
Res 12 maybe, although that was perhaps undermined by its own Fifth Column in the Fan Media.
The main blog sites these days have shown nothing to suggest that might happen. Unsure on the podcast. video side of things - there are so many podcasts etc, it is hard to keep up. The team at the Cynic had access last season and were not afraid to call things out at Celtic.
Each blog will take their own view in how they want to cover matters. Celtic under McKay won't try to do what Lawwell did with a select group of the then main blogs in the early days of his regime and the fans going online for their news. (If he tried he'd be onto a huge loser with us and I know most if not all the others bigger sites).
All you can do is do what you already do and judge each member of the fan media on their own actions and merits.