The Celtic Star had 216000 readers in July and is well on course to beat that in August. If you add The Celtic Blog, Video Celts etc then the numbers are huge and there are other sites too - 90 Minute Cynics were having a go at Lawwell last night, as were ETims. Lawwell has one or two sites in his back pocket but they are in decline.
As David Potter has so eloquently informed us on The Celtic Star, we have had to endure far worse times than this while supporting Celtic.
Nowadays, with instant access and media coverage, the splits, divisions, and distress are far more evident than they ever were back in the good old/bad old days.
Perhaps we have all been spoiled with the recent unprecedented success, but the league titles were the least we could have expected given the standard of Scottish football in general terms.
In the aftermath of the WGS era, Lawwell got it horribly wrong in his decision making and recruitment policy, the last 8-years have provided him with credit in the bank (again, figuratively and metaphorically), but he's now using his overdraft facility as far as goodwill goes.
The numbers tuning into the various sites form a groundswell of opinion, throw in supporters groups like the Green Brigade and you have all the seeds of discontent ready for planting.
If the guardians of Our Club fail to heed the warning signs, then they have to be aware that we won't accept the spoonfeeding of bullshit that the huns lap up in dollops of (john) brown goodness.
If Peter and his cohorts are dipping their toes into the digital streams, then I hope he understands that we want him to succeed in his objectives, but not at any cost and not by selling the team and the fans puppies as pedigrees.
We are all aware of the market we operate in, but that does not exempt the club's financial arm from criticism when they sell the supporters terribly short.
We are now left questioning the recent recruitment, as yet again - new signings were getting splinters on their arses instead of grass on their boots.
It's time for some tough talking, if Lenny was not the architect of the Jullien and Boli deals, then he has to bite the bullet and say so. If an accountant is influencing the make-up of our team, then that has to be called out and rightly so.