There is merit in both sides of the argument about money in the bank versus investment in the squad, one thing that sways my personal opinion is not how much we spend but when we spend, over the last 5 to 10 years any spending on the squad has been too late to impact the early stages of the season, this has IMHO cost the club a larger possible income, the current board has become overly conservative in its approach to investment. Whether this is due to DD's influence I don't know but the reliance on the "glasgow Derby" has become so embedded in the business plan that there is no space for fresh thinking. Brendan Rodgers was hired because DD was irritated by sevco, only when it became apparent that PL was not going to support his ambition did he do a moonlight flit to Leicester. We should be grateful that Howe didn't take the job, and we've got AP, so let's hope the board take a chance to be supportive of him, HH
Cost is higher to buy premium additions before window closes
Negotiations early cost more for quality players and we are no longer able to compete for CL ready players
So its easy to get shirts in but are they good enough and if you sign a shirt then before window sign the player you really wanted but couldnt get early coz his club were not willing to let him leave without big premium, then you end up with disgruntled players who thought they were signed for first team but really are back up.
on top of that wages for sub par players is getting out of control, so if you get a duffer your stuck losing big buck wages coz nobody will match his wage unless a sky club wants him
Not easy to get the players you want when their agent wants best wage he can get and the club wanting cant compete in the premium player wage categories due to the income levels
income dictates the wage budget
wage budget dictates the wage you can offer and for premium players you need pay big bucks both wages and transfer if he under contract and you want him early
now you could just buy from teams not classed as premium clubs or stick to bosmans but again wages can be issue
if you decide to pay the big bucks wages early you need to increase wages of every player under contract who are premium players alreadsy at club or get disgruntled players quickly
its catch 22 when your not in the tier 1 clubs (sky funded) but want to compete on pitch with tier 1 clubs
Money matters
And without the 100M bung from sky their league clubs get then we will need to find bargains or grow our own
but both come with buyer beware warnings
they possibly wont be good enough for a long period, perhaps never?
When it costs you 20K per week for a dude who aint good enough to wear hoops then your chance of competing against teams who pay 100K+ per week is low and when you can earn 40K+ playing in lower end of sky leagues then you cant afford players from those leagues even if they were actually good enough
the only thing that keeps celtic giving hard games is the huge fan attending big games
But that income from 60k fans is small fry compared to sky teams through big sponsors