Commentary would only matter to a small percentage of global audience - i.e us. It's the quality of broadcast that would count; a buffering-free smooth stream so that anyone anywhere can check out the Celtic. That's how you get us played in bars from Bali to Helsinki - reliability of FREE content to put on the screens for the casual viewer; that's how you become the globe's default favourite 'second team'...
'What did you do down the bar, Viktor/Choo-Choo/Rikki-Tikki?"
"Not much, had a beer/moonshine watched the Celtic de Glasgow."
"Me too - on the ipad/laptop/Amstrad"
It's how you put us on everyone's lips, how you circumvent the glamour elite yet keep the club relevant when they come to form the inevitable super leagues looking to the global audience's viewing choices.
We cannot compete via the CL/Sky/Bt for shoulder-room with the top leagues so going this way - catching the 'low-hanging fruit' by thinking differently can still make us a proposition to be considered; all the fat UEFA mokneys and sponsors care about is audience relevance and brand recognition.
FREE Celtic TV = a big step toward global football fan familiarity.