Our operating costs, are directly guided by our income stream. To sustain our current expenditure requires CL money. The squad isn’t good enough even with our massive expenditure. We need to weed out costs that aren’t returning anything to increase income generation. Players, projects.
We need to invest in the product, the team. That costs money. If we don’t invest the operating costs strangle us through reduced cash flow,
I want increased operating costs funded by CL money secured through a better team. It’s all dependent on the team. As we stand pool wise we are never going to achieve that without investment. Rogers said we had a million wingers. Well we have one who is inconsistent, one on loan who looks good. The rest are not good enough.
We have a defence soon to be depleted. Our two best cb’s are leaving, every year our defence commits collective suicide. Until we address that we are going nowhere. We have list class and replaced it with lesser players imo or bit at all. Eddy isn’t as good as Dembelle. Johnson couldn’t lace Paddy’s boots. Armstrong too hasn’t been replaced. Broony is getting on so we need a leader. Dream in with that. It’s all about the players we have. They generate the cash. We have gone backward and my fear is we will continue to the point where our current costs cannot be sustained. We have two choices. Downsize everything or invest.
We are downsizing.
Ok I agree with needing better players and weeding out useless costs.
But rather than talking about what we agree
Im looking for figures that you think are correct for your ideal investemnt structure.
Forget about better players just now.
that we can speculate on later.
Current income if we win league and cups is around 55 million
Our current wages based on last years accounts are aroud 80 before any investment.
Im asking you the specific question is 80 million per year operation costs every year too high or low or correct level for your idel plan.
This is before investemnt we have 80 million operation costs every year.
Is it too high currently?
If its correct we need to get players off the books before we can add new playere.
If its too high we need to get rid of player aand keep ops below new lower amount before investing.
If its not goode nough to have the level of playeryou think are needed what op cost level wouyld you recommend going up to.
In short what im asking is what should operation costs be if we are to maximise chance of reaching reaching Champions league