That is why I said you'd have sold the previous guy for say £10m and then spend £7m on the the replacement. You are using the profit to pay for the higher transfer and the higher wages of the new player. Rather than pay ~8 projects (with too many of them being sold off having contributed very little to our club) say £5K-£12K per week when you can be paying 3 better players £15-£30K per week. Because we have far too many projects and all our matches are high pressure/must win games then it is difficult to develop more than just a few of them and so there is so much wasted talent we bought for a couple of million and pay them for a year or two and then offload for a pittance, which is money just pissed up against the wall.
We all get the issue of TV money from Sky - we don't get those riches so just deal with what we have got. So no need to keep focusing on something we do not have. So we won't attract the top talent, but we can attract better IMO. I do understand how a very successful business model works - not just on paper but in the real world.
To say we cannot afford this strategy when we are reporting operating profits of several £million practically every single financial year (excluding the seasons affected by Covid) is not strictly true. Again, to emphasise, no-one is suggesting that we go down the Deadco/sevco route of over-spending, but to spend a bit more on strengthening the playing team.
But the problem lies in
1 Does the player want to play in Scotland for a wage lower than he can get elsewhere? And what is the cut off point for that wage?
2 Is the 7million signing definately going to increase in value? risk factors increased.
3 Does his wage mean you need to upgrade the top wage earners at club?
I think club can afford some higher wages for certain but is the amount we can offer tempting enough to get it over line or do they need to match the wage offers they can get from lower rated EPL wage clubs
I think they do try sign these higher grade players but I suspect that unless we significantly ramp up the wages on offer they arent interested in a league to wont add much to their already better quality unless they are prospects who need experience.
If they are signed first team ready then they are unlikely to get much more added to their value. And if your now in a position where you are losing money week on week through drip effect of higher wage overall that can only be replenished if you can sell them for much more then your going backwards if their selling value is diminshed coz you are struggling to make payroll.
And their value to other clubs might not come with the premium we expect. And if your struggling to make payroll you might even need to take massive hit to get them off the books.
personally I think you need to be buying CL ready players to cope with CL teams
And even if we could afford them
I dont think the Scottish league puts them in a position to cope with that massive jump in class of opposition even if we are in form.
its rock and hard place.
Prospects can increase in value much more than first team ready players. And the smaller increments on their sales value potential
And the first team ready CL quality players are going to be getting wage offers that would be too much imo
And I dont think there anything less than CL ready players will improve our chances in slightest at CL levels
And the fact the rest of teams in Scotland are gash its unlikely you will ever be able to grow when your wage bills are exceeding the income expectaions of our club.
Calmac and few others of our team could quite easily be earning double maybe even much more elsewhere. But they are happy here I think.
But if you sign a CL ready player and lets say you giive him 60k and he accepts that even though he could earn 120K at mid table epl side you probably need to give our current CL ready players the same wage to prevent discontent.
And if you think there are players out there who are CL ready and capable of significantly improving our odds of qualifying for KO stages then willing to play for reasonable wages at Celtic its most probable another CL side will be offering him more to bolster their squad.
In theory its possible
But I think its very unlikely
Mostly because they arent interested in Scottish football with its injury risks and lower wages and higher stress.
Iactually think if they were available and we could make em offer they would accept then our board would buy them.
I just dont think anybody other than prospects hoping to get to big leagues are interested at wages we can afford.
I dont think its a lack of ambition
I think its the market premiums both wage and price of first team ready players with gumption to succed at Celtic stress levels is the problem
40 million is sweety money to most CL clubs
But our fans expect to compete with billion dollar teams and afford first team ready players with what in relative terms is pittance.
Our huge support at noise and passion on euro nights gives us fighting chance at home.
But the inflation rates of players and their wages especially for first team starters at CL quality means these tiny little profits we make occassionally wont cut it at the elite end of european football.
there is room imo for better wage offers but is it enough to get better than what we have without increasing wages of all our players who arent getting what they could earn elsewhere?
And if im honest without billions I dont think we will ever be competing beyond Europa league levels
Scottish football is not a good place these days to prepare against best teams in europe anymore and its getting harder eery year we dont get the massive bungs from tv
Good to be back, all's well ( till I get behind the sofa for the game 
) 
