Perhaps i can help clear some things up. I worked as an investment banker for 30 years on Wall Street with frequent dealings in The City as well. I am now retired but am very familiar with what is going on here and on interpreting the finances of Celtic [and the Huns :-.)] and chat with James from time to time on such matters.
1. BNY Mellon is CUSTODIAN of the shares for Lindsell Train's accounts. So in due course the extra 1.5 percent or so Lindell Train bought on the 27 will show on the shareholders list under BNY Mellon. That is the way reporting works.
2. While Lindsell Train's CLIENTS are the actual owners of these shares, Lindsell Train has full discretionary authority to buy, sell and vote the shares. As they are the decision makers they are the entity that matters. The people that actually own them cannot exert any control over them and may not even know they own them according to the contract they signed with Lindell to manage their money.
3. This is an incremental purchase to take them from 17 to 18 plus per cent rather than a new investment. It is nice to see but doesn't really change much, as Lindsell Train has been building up its shares for over ten years. Presumably, they will take their holding in time to just under 20 per cent. Current regulations make it difficult to go over 20 per cent without triggering a bid for the remaining shares ala David King at Sevco. So there will be no substantial injection of capital from Lindell in the future, although they would likely top up their holdings in a share issue to keep their percentage ownership intact. These shares just purchased were not bought from treasury but on the exchange so no new money will accrue to Celtic by the purchase..it will go to the shareholder who sold the stock.
4. In reading Lindsell's discussion of its interest in Celtic, I view having them as a shareholder as a significant positive. They have owned their shares since 2008 and therefore are clearly, as they say, in for the long haul and not as opportunists. Further, they clearly see ways in which we can enhance revenues and are in the shares because they see the potential to realize those revenue increases. This is important. If they believed Celtic was going to stay where it is and not advance in strength they would be focused more on cash on hand and keeping costs in check. Having a large shareholder with a significant strategic vision alongside Dermot is a huge positive because they will push him to remain aggressive. Dermot seems to alternate between being aggressive and retrenching.
5. It is usual for somebody with that many shares to have a seat on the board. It is possible that one or two of the directors were nominated for selection by Lindell. If not, 18 per cent should mean that they will get somebody on the board soon. I don't know if they do or they don't but will make it my business to find out at the earliest opportunity.
6.You can rest assured that they know Desmond and Lawwell very well, speak to them at least monthly on the phone and know a great deal about what is going on with the club. Lawwell likely discusses any substantial decisions with them although likely only after he has made them and announcements have been made.
7, Here is a quote from Lindsell to outline their philosophy about holding the shares:
"There is a diaspora of potential Celtic supporters from Scottish Catholics around the world that follow the club vicariously.
“If ever Celtic were to tap into that supporter base more, or could morph their media rights from just the Scottish Premiership into something bigger, then the revenues of the company could double or triple very quickly.”
He added: “So nothing much is going to change with Celtic in terms of the revenues it earns today if it doesn’t change its league structure – and there are no prospects of it doing so as far as I can see.
But I wouldn’t be surprised if the agenda from the owners over the very long term is to get things changed.
“If that was ever a likely event the value of the franchise would be enormous.”
What I take from that is that they would like to see Celtic leave Scotland and join the EPL or a North Atlantic League or something. This is a big reason why they hold the stock They also clearly want the club to maximize revenues, which means continuing to push in Europe for better and more remunerative results. This are both things that I hope will eventually happen....and I think many if not all of us are in agreement.
CONCLUSION: Nothing to worry about. they are good shareholders to have and will help us go forward.
Disclaimer: I do not know anybody at Lindsell and had never heard of them before yesterday when I started familiarizing myself with them because i was curious. So I can safely assure you that I hold no bias.