A great article and a really interesting read. Our policy shouldn't be to sell after 2 or 3 seasons. We should aim to reward success with a competitive new contract or contracts, retaining our best academy players and recruits for minimum 4 to 5 seasons. We need to stop acting like a feeder club. Sure, the reality may not permit that; we could have offered, say, £50k a week to Moussa after season one and more again at the end of season two to stay and he might still have gone but you suspect if we had, which would have helped retain Rodgers, we'd have sold him for £40m+ and made the Champions League (and saved the fees / salary squandered on lesser replacements) at least one more time, he was the real deal. Signalling that after two seasons everyone is up for sale is adding to the general sense of decline that is killing us as a football club. Yes, objectively we've made some good signings and a tidy profit, but subjectively I think we could have done much more with those players had we thought more like a football club, a big football club, than a business. How much of that profit went back out the door to Desmond, Lawwell et al over the same period?