With all the crap that's happening just now,folk's polarised,angry,then the emotional shit of being a football fan,a celtic fan,we are currently watching our club in meltdown,blame hime,naw,blame him,sack this wan,sack that wan,drop him,play him,
shoot the board?
we take our eyes off the big picture,we, i mean our company,need them to be relevant,it's what our current business model is,sky money,sponsorship,ticket sales,merchandise.......there's money in 'rivalry', when two tribes go to war',they hate us,we hate them,they arra peepul, we are the oppressed minority,the underdog,punching above it's weight,which suits,the custodians of both clubs down to the ground,the more bitter the rivalry gets,the more money they make
us the fan's are emotionally attached to our club,so we are open to exploitation by our custodians,it pays them to see our club as a going concern,a moneymaking enterprise,when you have a core support and a worldwide fanbase,the board and their shareholders love it,it's us the fan's,who feel the pain when the team perform badly,but to them,the custodians,if the bottom line shows a profit,all is well and good,that's me feckin depressed noo,hopefully feel different ramorra,time furranurra beer!