I am told that one Stevie G, is one of the main shareholders. He, got involved through James (Jimmy) Carter ex footy player he set up a footy consultancy business. The J. C. SPORTING CLUB LTD which it comes under had a funding round and the following are now involved Tom Singh and daughter Anna , some boy from Saatchi & Saatchi, and Andy Murray have put 7.5m between them.