26+6=1
Well-known member
Kit designed by Boris all right, Boris Karloff.... it’s pure horror. I’ll not be buying it I’m afraid nor the 1st kit either. And I won’t be buying this years kit fir my grandsons. I’ll be buying a couple of tees for Tim’s and at least put a smile on ma face.
Surely NB are the worst we’ve seen for years although I remember some real howlers in the past. I think one of them was a People’s top all though I may be wrong and if I am feel free to correct me folks
HH
NB are an American company so their design concepts are coming from a different cultural perspective and that's why you end up with buttons where (in my opinion) there shouldn't be and 'bold' new directions in design. Presumably their design team works in conjunction with market research which determined there was a significant enough demand to make that 3rd top commercially viable. Even the most basic research would have indicated this shirt would not be a good seller among the majority of fans so I hope they know what they are doing or they'll be trying to punt them in the 'sale' section of the superstore for a fiver when we are celebrating 12 ion a row.
So I'm going to give them the benefit of the doubt and assume they identified a market demand for this design before approving it. Celtic are a global brand and more and more people from different national, cultural and social backgrounds become supporters every day. So maybe there are lots of people out there who will love this shirt and buy it. Fair play to them if they do; they're supporting the club. I also wouldn't give anyone (too much) shit for wearing the top as they have paid their money so they have the right to wear whatever club top most appeals to them. It's not like it's some pathetic knockoff with misdirected chevrons.