Glad to see the club make a stand but just as we will never know the motivation for the club's stance neither will we ever find out the true motivation for Sky to run with the sub titles provided by Morelos' agent.
We can be pretty sure of the agent's agenda, Sky will simply claim they were conned and at a corporate level that may be the case, while lower down the food chain a sympathetic Sky journo may well have connived with the agent (& Traynor) to paint the, on and off the field, cheat in a better light.
Hopefully the flak will ensure that Sky take the appropriate steps to prevent them being similarly conned again even if their motivation for this is simply to ensure that they don't get caught again.
Suffice to say that the sevconians will see this as yet another attack on their club / way of life (take your pick) They have never allowed the facts to get in the way of their preferred narrative in the past, so don't hold your breath for it happening now.