Truth be told £300k is nothing in the modern game we're reportedly paying Duffy between £50 - 70k per week depending on what you read and a £2 million fee to Brighton.
How much has Lenny cost the club in European exits and league cup exists.
If we'd won 5x 3 plus 10IAR the merchandise wouldn't touch the shelves it'd be flying out the door that fast.
And we had the team to do it all
Im not sure sales would be significantly higher of merchandise.
The risk reward return is based on operating costs.
While I agree Lennon has been very poor, the risks are currently too high.
Upping the risks beyond an actual return does not solve the problem.
Now you could argue that a better coach.manager would have won the games we lost but if it costs more than it returns then you dont have room to grow.
Bottom line is we are paying wages that are too risky
Paying even more wages means you get absolutely zero return, no matter what prize money you get it doesnt pay the ever increasing wage bills of our set up.
thats the bit where Rodgers trebled the wages.
Yes in short term it motivated the players and got us a better quality player for short time.
But when they want more you must sell them or increase wages further. And unless you got the resources to pay the growing wages of trebling every 3 seasons then you must sell.
But getting guys in on wages lower than your new trebled wage bill is serious problem because they say thats your baseline (overly high wage bill, you want me to replace dude who wanted even more than your top wage, therefore I want a slice of that pie since you think im a replacement for him.
You say we cant he says im not coming then because your average wage at club is x (currently far too high) I want x+y.
this msm bullshit about ambition is to drive club to unsustainable levels, which imo we already on the brink due to the huge mistake of letting rodgers try compete in the market.
the market is broken
you either join the folly of overspending then hoping he isn't a mistake you cant recoup or you take risk with unknown
forget the it will pay itself
it will not.
our operation costs are blown right out the spfl market right now
we tried raising it to CL levels but the purchase first by Rodger were not value added long term, short term only, but the ramifications of going short term risks meant a few bad signings and your in deep merde.
we should be much better team with our current players but IMO the stupid wage levels which are too high coupled with the wages available elsewhere coupled with the death of the motivation of higher wage bill generally leaves club in a very tight spot.
IMO
that can only be remedied by selling big wage earner not adding value to reduce average wage then signing guys who are excited to play for celtic on a good sustainable wage level for club.
But while your paying duffsters and elyou (millionaires ) wages that have serious repercussions in new player agent negotiations then we will be getting landed with players getting more than club can sustain unless they really do make team better.
And if frimpong is worth 10+million we cant afford foreign players of much higher quality in the moment